HISTORY
THE GENTLEMAN’S ATTIRE is largely derived by descent from the hunting clothes of early 18th-
century England. What we define as ‘classic’ style is a marriage of this tradition to the practical
requirements of the present. It never has been static, but is and evolving accommodation.
The process can be said to have begun with Charles II, who in personally helping to define the suit
in its early from was the first in a distinguished line of British royals to rule over matters sartorial.
Subsequent arbiters were heirs to the throne, each in his turn a Prince of Wales. A century after
Charles II, the prince destined to become George IV placed his seal upon the perfectionism of Beau
Brummell. In the following century, the prince who would become Edward VII brought his trade to
Savile Row, a small London street that under royal patronage became synonymous the word over
with classical correctness in male dress.
Edward VII’s handsome grandson, the uncrowned Edward VIII, rescued style from its starched
Victorian strait-jacket by energetically promoting what he termed the ‘dress soft’ effect of
softcollared shirts and lounge suits, and bright, patterned tweeds and casual sweaters. His
abdication on II December 1936 marked a sartorial watershed. Efforts to pass the mantle to his
brother George VI failed, and the world moved on.
The male wardrobe is now big business affected by swirling global forces in an international market
of designer labels Yet these fashions are still anchored upon the founding precepts of Savile Row.
And while the parvenu might dress to extremes in response to the dictates of fashion, the
accomplished dresser can still cleave to that happy medium in line and cut which circumscribes the
eternal verities of style.
Style is more than pure appearance. It is the conveyance of an aura of distinction. As hard to define
as it is easy to recognize. Good tailoring is basic .of course, but then comes the hard question of
choice.The clothes of the gentleman must suit the occasion, must suit each other, and must suit the
particular individual to the extent that they project his personality to advantage, while providing
poise and a sense of confident well-being.The rules which have grown out of tradition should guide
rather than govern. And one should beware of creating too studied an effect. It is the well-dressed
man who is noticed, never his clothes
THE GENTLEMAN’S ATTIRE is largely derived by descent from the hunting clothes of early 18th-
century England. What we define as ‘classic’ style is a marriage of this tradition to the practical
requirements of the present. It never has been static, but is and evolving accommodation.
The process can be said to have begun with Charles II, who in personally helping to define the suit
in its early from was the first in a distinguished line of British royals to rule over matters sartorial.
Subsequent arbiters were heirs to the throne, each in his turn a Prince of Wales. A century after
Charles II, the prince destined to become George IV placed his seal upon the perfectionism of Beau
Brummell. In the following century, the prince who would become Edward VII brought his trade to
Savile Row, a small London street that under royal patronage became synonymous the word over
with classical correctness in male dress.
Edward VII’s handsome grandson, the uncrowned Edward VIII, rescued style from its starched
Victorian strait-jacket by energetically promoting what he termed the ‘dress soft’ effect of
softcollared shirts and lounge suits, and bright, patterned tweeds and casual sweaters. His
abdication on II December 1936 marked a sartorial watershed. Efforts to pass the mantle to his
brother George VI failed, and the world moved on.
The male wardrobe is now big business affected by swirling global forces in an international market
of designer labels Yet these fashions are still anchored upon the founding precepts of Savile Row.
And while the parvenu might dress to extremes in response to the dictates of fashion, the
accomplished dresser can still cleave to that happy medium in line and cut which circumscribes the
eternal verities of style.
Style is more than pure appearance. It is the conveyance of an aura of distinction. As hard to define
as it is easy to recognize. Good tailoring is basic .of course, but then comes the hard question of
choice.The clothes of the gentleman must suit the occasion, must suit each other, and must suit the
particular individual to the extent that they project his personality to advantage, while providing
poise and a sense of confident well-being.The rules which have grown out of tradition should guide
rather than govern. And one should beware of creating too studied an effect. It is the well-dressed
man who is noticed, never his clothes
| A guide on How to dress like a true gent. |
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INTRODUCTION
| Our how to dress like a gentleman guide covers the entire gentleman’s wardrobe. Illustrating the fine differences in the gentleman’s dress code, each item is accompanied by their history, style, manufacture, tailoring, materials, patterns and etiquette warnings |
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